We know that you care about your personal information. This Privacy Statement ("Statement") describes the personal information we collect through our websites, mobile applications and services (collectively, the "Services"), and how we collect and use it. The terms "we", "us", and "yiyitonline" refer to YIYIT LLC, which operates the Services.

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Information We Collect and How We Use it

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Personal Data. 

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While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

• Email address

• First and last name

• Phone number

• Address, State, Province, ZIP/Postal code, City, Country

• Cookies and Usage Data

We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided on any email we send or by contacting us.

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Account information. 

We ask for and store information about you when you create an account on the Services, such as your name and email address. You can also import your account information from a third party to make the Beautylish registration process easier. We use your name to create your account name (first name and last initial). We use your email address to send you updates, provide services to you in connection with the Services, and to contact you on behalf of other users sending you messages, user follows, and the like. We may also use your signup location, birth date, and gender (if you supply them) to display relevant advertising to you. You can change your account information  by accessing the User Account section of our Services.

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Public content. 

You can contribute to the Services in a number of different ways, including writing reviews, uploading videos and photos, participating in talk threads, tagging products, filling out your public profile, and voting on other users' contributions. We may store these contributions (your "Public Content"), display them to other users, and use them for promotional purposes. Note that if you include personally identifiable information in your Public Content, it can be used and viewed by others. We are not responsible for the information you choose to include in your Public Content.

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Messaging. 

The Services allows you to exchange messages with others using the messaging feature and email. We may store these messages in order to deliver them and allow you to manage them.

Inviting friends. You can invite your friends to join the Services by providing their contact information, or by entering your log-in credentials to import your address book from other sites. We may store and use your friends' contact information to invite them to join and connect with you on the Services. Your friends will always have the opportunity to opt-out of receiving further emails from us.

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Usage Data. 

We may also collect information how the Services are accessed and used. “Usage Data” is data collected automatically either generated by the user of the Services or from the Service infrastructure itself. This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

We use this type of information to administer the Services and provide better service to you. We also use this information in the aggregate to perform statistical analyses of user behavior and characteristics in order to measure interest in and use of the various areas of the Services or to manage or improve the Services.

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Cookies. 

We send cookies to your computer in order to uniquely identify your browser and improve the quality of our service. "Cookies" refer to small pieces of information that a websites sends to your computer's hard drive while you are viewing the Services. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you delete them). Persistent cookies can be removed by following your browser help file directions. If you choose to disable cookies, some areas of the Services may not work properly or at all. Our cookies are linked to your information, such as your name, email address and password. We enable some of our business partners to use cookies in conjunction with your use of the Services. We have no access to or control over the use of these cookies. These cookies collect information about your use of the Services, such as where you came from, which pages you visited within the Services, and possibly other sites you visit if those sites cooperate with the same third party, but do not collect your name, email address, contact information or other personally identifiable information that by itself would allow the third party to identify or contact you.

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Feedback. 

You should feel free to give us feedback, register a complaint, or ask questions about the Services. We may store your communications, including any personal information you include in them, so that we can effectively respond to you.

Administration. We may use the information described above for routine administrative purposes, such as investigating abuses on the Services, responding to user inquiries and enforcing and applying our Terms of Service and Statement.

Data storage. We store data in the United States.